Now cosmetic companies are banking on the fact that their customers will feel the same way and purchase some of the newest luxury products. Cosmetic companies have discovered the benefits of caviar for beautiful skin. They’ve realized that in the land of video and photography, high definition techniques have pushed makeup artists and directors of photography toward changing their methods to account for the much clearer pictures we are now seeing on our TV sets and out of our still images. So the makeup companies have jumped on the band-wagon and tried to put the term "high definition" in as many products as they can to make a buck.
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